Message #12569

[jbotti]

Can you tell that I like facts:

This is from an interview with Icelantics CEO:

After selling roughly 2,500 skis nationwide and in 18 foreign countries last year, Anderson expects the company to move 3,500 pairs this year ? a 40 percent increase. The reason, he and other company officials said, is the passion that the uniquely designed skis are stirring, both through First Tracks and through fans who are constantly in touch with the company

That gives you some sense. Even doing 400 skis at $800 per, that is only $3m out of $700m US industry and probably a similar size in the ROW (so $1.4b annual equipment sales).